If you can hear your Talk Radio, or just the music, think, think again. The new technology, HD Radio, carries the ability to send text messages of all kinds.
In fact, text messages can be as simple as the name of a song, artist or as the Traffic Alert, a weather report or an important news complicated.
Ultimately it is up to each station HD Radio to decide what he wants with text messages. Some may choose a service charge,Traffic information. Others may decide to play the song name and artist of residence. Still other stations may choose to give notice or upload traffic weather updates, but with the short text ads - the cost of free SMS.
As an example of SMS, Amy Gilroy has recently conducted two times (this week at the Consumer Electronics), which later this year, Clear Channel will provide real-time traffic information on HD Radio.
After Clear Channel,HD Radio will launch a new service in 48 markets this year with about 100 channels of HD traffic information. The company eventually roll out this service to all its HD channels.
The higher bandwidth of the HD Radio signal is expected to enable sophisticated services such as weather updates, and points of interest (POI) updates.
Clear Channel said that a significant number of providers already offer traffic information in real time, including Audiovox, TomTom,Garmin and Cobra
HD radios are now more expensive than conventional radio. One reason is because it is designed to display text messages, and because some of the digital components are more expensive pieces in conventional analogue radio to be found ..
However, producers such as the production ramp of Sony, the cost of these radios is expected to become much more competitive - with prices of $ 100 or less.
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